The IBM Watson Summit is an event for IBM Watson executives and business partners.
Observation
Present a uniform and visual guide for the execution of digital marketing assets to attract attendees for The IBM Watson Summit events.
Challenge
Ensure that all Watson <location> Summit drive-to event campaign assets are consistent, on-brand, and deliver a cohesive user experience.
Responsibilities
• Design the digital and visual guidebook
• Provide annotations of text sizes, padding, color usage, image usage and other assets that will be implemented in the landing pages
• Collaborate with a UX content architect to fully provide the user with a human-centered experience
• Create UX templates for the event landing pages
View the IBM Watson Summit landing page prototype
• Create social marketing templates
Outcome
The Watson <location> Summit Digital and Visual Guide provide blueprints and explanations of the function and value for each section and assets—blogs, emails, CTAs, and video for production implementation.