The IBM Enterprise Data Science business unit launched a social campaign promoting systems that extract knowledge and insights from structured and unstructured data.
Observation
The IBM EDS campaign lacked a cohesive visual design language.
Challenge
Create a unique and cohesive design ecosystem across the board and establish the design model.
Responsibilities
• Concept look and feel for banners
• Manage and gave art direction to a contractor during social asset production
• Assure that all client feedback was addressed and the end product exceeded expectations
Outcome
The IBM EDS banner design elevated and reflected the corresponding drive-to destinations. The campaign collateral adhered to the brand and produced a design alignment.
I updated the inventory of assets to facilitate the media test and banners were optimized for Sizemek so that IBM could target and retarget the ad units.